Candidate requirements

These are the minimum requirements a candidate must meet to be considered for this role.

Minimum of 6 years of marketing experience, including at least 3 years in Web3, DeFi, or Crypto roles.
Proven success in a Marketing Lead role with tangible results.
Familiarity with crypto, DeFi, and Web3 as transformative opportunities, including regular use of self-custody wallets, dApps, and related technologies.
Prior experience in customer communication roles and a strong understanding of social platforms.
Proficiency in English is required, and knowledge of Chinese would be beneficial.

Desirable

Demonstrates strong leadership skills in guiding teams and collaborating effectively with colleagues.
Excels as a great communicator, enjoys interacting with diverse people.
Demonstrates a consistent interest in Web3, DeFi, and Crypto, showing sharp insights that align with industry trends.
Possesses a strong ability to handle multiple tasks in an organized and efficient manner.

Job responsibilities

KOL Network Management: Establish and maintain close relationships with Web3 influencers. Develop collaboration guidelines, measure performance, and optimize content power.
Community Events: Plan and execute events that enable the community to interact, learn more about our products and team, and enjoy themselves.
Content creation and management: Produce content that resonates with the community, such as new partnerships, product updates, and the team's mission. Distribute this content across various platforms to maintain a consistent and engaging community presence.
Brand Tone and Manner Setting: Contemplate how to effectively convey to users why they should remember us, and what enjoyable and meaningful endeavors we are undertaking.